Making your website content visible to search engines to the extent that it will appear in search engine result pages (SERPs) requires you to adjust not only your content but also your website code and structure. You need to optimize your pages with particular keywords or a combination of keywords. This is what is called Search Engine Optimization (SEO). SEO is an excellent way of attracting people to your website and a great marketing venture which can generate a good return on investment (ROI).
Probably you’ve heard about SEO but are still trying to figure out how it works? SEO changes all the time, and without the knowledge of its fundamental principles, you will find yourself scratching your head every time you try to make it work for you. The SEO community embraces particular must-have tactics at any given moment while others are pushed aside and rendered redundant through Google’s algorithms.
Therefore, SEO can be seen as a supremacy battle between search engines and SEO professionals who are always on their toes to try and gain more traffic and increase SERP visibility.
But is this really true? How do you achieve SEO in Kenya? How does SEO work anyway?
Below are some things to consider to achieve SEO in Kenya and any other part of the world.
The SEO Landscape
For you to rank on Google’s first page, you need to work on these key Ingredients:
- Learn SEO
- Find keywords with low competition
- Write SEO optimized blogs
- Increase your site authority through backlinks
- Make your site load faster
- Get traffic from social accounts
For example, if you want to search for the best graphic designer in Kenya, you key in the words on a search engine. This is what you see first.
And then this:
From the first screenshot, you will notice that Google displays a list of top graphic design firms in Kenya. This tells you that it is crucial to list your business in online directories for you to increase your chances of appearing in SERPs.
The third image reveals the importance of having your business listed in Google My Business. Google will display within the area of your search, which makes your business to be easily found.
From the search above, you will notice that my business, Creative Kigen appears on the first page.
This is what you get when you work on the above-mentioned points. Let’s look into each point in detail.
Learning SEO is a continuous process. The algorithms and tips and tricks are constantly changing and if you must stay afloat you should stay updated on all the latest developments. The best place to get this information is Google Search Central. Here, you will learn all the new tricks and stay updated. Strive also to learn on-page and off-page SEO. They are a great factor when it comes to ranking your pages and will influence the success of your SEO campaign.
Find keywords with low competition
Low competition keywords help your website to be ranked on search engines, especially if you want this to happen for just a few months. To help you achieve this, you can use various keyword researching tools that are now readily available. Some of these tools are paid while others are free.
One of the most popular and effective keywords researching tool is Ahrefs. It is a paid digital marketing tool that can be used to find keywords and backlinks. You can also use it to know your competitor’s strategy and see the keywords they are ranking for, then aim to rank higher by producing more valuable content. Ahrefs gives genuine results very fast and updates its searches frequently making it effective and a very trusted tool by marketers.
Ubbersuggest is a free keyword researching tool that will not only help you find low competition keywords but also audit your site. This is a fast-growing tool that you really need to look out for in 2021. You are also able to see the backlinks of your competitors and know the authority of your site.
Low competition keywords mean there are fewer blogs with these keywords, hence your chances of ranking are higher.
Write SEO Optimized Blogs
If you want to rank higher on search engines, you should know how to write SEO optimized blog posts. After finding low competition keywords as discussed above, try and use that specific keyword in your title slug and description. These are important because they help tell the search engines what the blog post is about.
When writing your blog, ensure that the keyword appears in the first 150 words. To make it easier for your blog to rank for that specific keyword, ensure that it appears at least six times in the blog.
Increase Your Site Authority Through Backlinks
Your site’s authority is one of the key factors that lead to high ranking on search engines. A high site authority will help you gain Google’s trust. To increase your site’s authority, you need to build powerful backlinks. Backlinks are links to high authority websites from your website. When you link to these sites, Google assumes that your content is of high value, thereby ranking your page. These backlinks are also great in increasing traffic to your website.
Make Your Site Load Faster
Search engines prefer sites that load faster so that their users can have a great experience. The site loading time is a key factor in ranking on SERPs so ensure that yours loads quickly. To enable your website to load faster, use plugins that are made specifically for that. You can choose from both paid and free options.
Wp Rocket is one of the best-paid plugins to increase the speed of your website. It helps your site load in less than 3 seconds. There are also great free plugins which include lazy load, Wp optimizes, W3 total cache, and SG optimizer, among others.
Leverage Social Accounts for Traffic
Social media is a great source of website traffic and one of the best ways to help you rank on search engines. You can create a personal account, business pages or join groups relevant to your niche, then post your blog links there. This will help you get plenty of traffic. You can use social platforms like LinkedIn, Pinterest, Twitter, Facebook, and Instagram. You can also join online forums and answer questions that are related to your niche then link back to your website.
Staying ahead of SEO in 2021 will need you to understands what works and what does not. As more tricks get phased out each month, it is important to keep yourself in the know and apply what is current to your SEO strategy. The above points are a pointer in the right direction and you will need to put in the effort to get the desired results.